Growth Hacking: A Marketing Experiment for Non-Marketers

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Cynthia Bartz • May 18, 2015

What is growth hacking?

According to Wikipedia Growth Hacking is “Growth hacking is a marketing technique developed by technology startups which uses creativity, analytical thinking, and social metrics to sell products and gain exposure.” It is a low cost way to market to end users and gain public exposure. Growth Hackers are often described as “relentlessly pursing growth” and measuring success by growth.

Cheap, check. Effective, check. Time consuming, ugh. Yup. Growth Hacking is time consuming to track down lead sources, create compelling content, and put it all out there. You could easily make a full time job out of growing your following, but you are not just looking to grow a following. You want that following to support your business, so you can’t drop meetings with your manufacturer, skip out on investors, or ignore your developers. My recommendation: Spend one full day kick-starting your growth hacking strategy. After you have determined what marketing techniques work best for you and your business, spend 15 minutes at the beginning and end of each day checking in with your efforts. As with all marketing, once is not enough. You have to always be active to grow and remain at the top of consumer’s minds.

Despite the time, as a startup this proposition is very appealing. However, many of the tactics on the internet can be really involved and are not clear to entrepreneurs that aren’t already familiar with marketing terms. I have tracked down 7 techniques that are easy to implement and do not prior knowledge of seo, marketing, or coding. Over the next 4 weeks I will be implementing these techniques in my own business as a live case study.

My Current Statistics:

Twitter Followers: 101

Facebook Page Likes: 32

Website Bounce Rate: 71.35%

Website Sessions: 185

7 Growth Hacking Marketing Techniques

There is no specific formula or methodology that define Growth Hacking. It is important to recognize that marketing in general is a process, and especially for startups it is a process of trial and error. Don’t let your unsuccessful efforts get you down. Use failure to correct your course until the right thing clicks.

1. Blog

This is a long term, and necessary strategy to build website traffic. Google and other search engines like to see active websites and lots of links from other site back to you. Blogging is the easiest way to accomplish both of these tasks

2. Follow Influencers

Identify individuals on Twitter, Facebook, Instagram and the blogosphere that are reaching your audience already. Follow them and see what they are doing to reach your consumer base.

3. Follow Consumers

Find consumers you think would be interested in your product and follow them.

4. Share Content (and produce content worth sharing)

Create content relevant to your business and market. Promote this content everywhere.

5. Recruit Influencers

If you don’t have any influence, borrow someone else’s. Trade content or offer free services/product to influencers in exchange for putting your name in front of their followers.

6. A/B Test Ad Word advertisements

Google Ad Word advertisements are one of the cheapest online ads you can buy. Use these ads to figure out what resonates with people. That knowledge can then be applied to your other marketing efforts.

7. Produce Content

I’ll say it again. Produce content. This is the easiest way to get noticed. People are sharing content online constantly, and very few people are actually producing it. Content can make you an authority and prove relevance.

 

Remember that in marketing repetition is key. You want your consumers to see your name everywhere. It takes exposure to content 7 times before it sticks. You might be one exposure away from converting a customer.

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