I hate my website, now what do I do?

I hate my website featured image
Cynthia Bartz • July 12, 2016

As a website designer and developer you would think that my first website was fan-freaking-tastic. Of course I would get it right the first time, it’s my livelihood. But you would be wrong. Even I have said ‘I hate my website’ at some point, and I was 100% responsible.

In fact, I have yet to meet a small business owner that loves their website and got it right on the first try. So, if you are seriously contemplating ditching your current website and starting over, you are not alone. The majority of my clients are on their second or third website when they come to me. It is 100% normal to hate your small business website.

I’m here to tell you that your sucky website is okay for now. And you don’t need to be ashamed of what you have or how you got it. It has gotten you this far, so don’t feel like you aren’t awesome just because your website isn’t where you want it to be. Recognizing that your current website is not up to standards is the first step towards getting the beautiful, sexy website that you really want for your business. So breath.

A bad website is better than no website

As much as you probably want to, do not take your website down. Again: do not delete your website. You might not like your website, but there is nothing worst than a prospect clicking on a link from your Facebook page or Google listing only to land on a blank page.

Don’t take down your website, even if you hate it.

The last thing you want is for prospects to think that you are no longer in business. A broken website is a huge red flag that you are not active. You don’t want to lose business to a competitor who has a website that sucks just as much as yours. So, resist the urge to delete your website.

It’s still a funnel

Remember that your website is still acting as a sales funnel. If a prospect lands on your site they still have a way to get in touch with you. For most small businesses this is the goal for their website, to bring in new business. Your website not be a good funnel or an attractive funnel, but it’s a funnel.

If you don’t have any contact information or a contact form on your website you need to add it immediately.

Read Article: 3 Simple Things Your One Page Website Needs

Iterating in Public

Publishing your first website is challenging. No matter what state your website is in, you should congratulate yourself for taking this step in your business. Recognize that most businesses don’t get it right the first time. And many businesses don’t even have a website. You have already taken steps towards building your online presence by creating your first website, even if it is below the standards you have for your business. You have learned things, things that only experience can teach.

We are only human. I’d rather fail often and early than realize five years from now that it was my website that was the problem.

Why do so many small business owners say: ‘I hate my website

Websites are hard. There are lots of moving parts to keep track of. There might be easy ways to publish a website, but most website builders and “easy to use” platforms don’t touch on the parts that truly make websites difficult: content and design.

It doesn’t matter if a website builder has made it easy to drag and drop a beautiful 12 column layout if you don’t have any clue what you want to put on your website. Even if you are the unicorn business owner that has their content written before you start on your website, none of those places walk you through how to make sound design decisions or how to use the template you chose.

Good websites have all three parts working in harmony: content, design, and organization. You are always going say ‘I hate my website’ if you are building the foundation of your online presence on a one or two legged stool.


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