Encouragement: To the Business Owner Who is Leveling Up

encouragement: for the small business owner leveling up
Cynthia Bartz • October 11, 2016

Leveling up your business is all about doing business in a way unique to you. In order for your business to be your business, you can only do business the way you do business. And if you run your business the exact same way someone else runs theirs, then it’s not really your business.

Creating a business that is different from others means you will have to wrestle with ideas and form new ways of doing things.

Creating a business that is different from the “standard” way of running things in your industry is difficult, and so rewarding. There will be people who tell you how to run your business. People who question why it’s taking you so long, or why you hired a contractor, or why your process is so weird. The people who want you to run your business the same way everyone else does don’t understand your vision. They either don’t understand what you are trying to do or the potential of your business.

If you followed the advice of the nay-sayers, then you would probably be stifling your business. Preventing it from becoming the full, productive, impactful business that it could be.

When you are creating a business that is as awesome as you, it will look different.

Don’t let someone else’s business or someone else’s opinion of your business stop you. Don’t let negative, destructive feedback keep you from moving forward.

Leveling Up Your Business

The act of leveling up your business looks different for each owner, you might be looking to expand your services, hire more employees (or your first employee), start offering classes, sell products, write a book, etc. Just taking the first step of setting these goals is HUGE! You are doing what many small business owners will never do. You are pushing yourself and your business. And it’s hard.

Don’t fool yourself into thinking it should be easy. You are growing something which takes time and effort, sweat and tears, and lots of coffee. In expanding your business you are bringing something to life. So, it’s OK if it feels like an uphill battle.

CB.Graphics is my first business (if you don’t count babysitting, which I was kick-ass at). The last couple of years have been a process of learning, through experience, what my business is and what I want it to be. In this journey I’ve met lots of amazing people who are trying to do the same thing. They are working at leveling up their business. They are trying to make their business bigger and greater than the client services that put them in business in the first place. I think the act of pushing your business to the next level is exponentially harder than starting the business in the first place.

I feel like I am constantly starting over. I’ve got a list of tasks that never ends. It may look calm, controlled, and planned to the outside world. But often times it doesn’t feel that way. I don’t know why I ever thought that trying to start something new, and do it differently from everyone else would be easy-peasy. It’s not. And it is the most amazing, frustrating, joy-filled ride I’ve ever been on.

Be the first to see my new, different, not so easy-peasy thing: cbgraphics.net/signup/fearless-website-building


You are awesome. And you aren’t alone. And your business is going to be something truly great.


Leveling up is hard, but you don’t have to do it alone.

I love working with clients who are ready to push their business to the next level. Get how to’s and advice on design, websites, wordpress, branding; all written specifically for your needs as a small business owner.

I thought I knew a little about design and marketing, but seriously, since I have started reading all of your posts, my knowledge is like an ice cube compared to an iceberg!”

-Regina Holland

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