Dawsonville Dance

Dawsonville Dance, formerly Ballet Etc., waanted to rebrand their business. The owner was expanding the studio, adding more classes, and starting to offer Dawsonville Dance branded apparel, bags, and stickers. The old brand and logo were holding the business back. The new logo was designed with a wide variety of applications in mind, from vinyl store signage to apparel, stickers, forms, online, and more.

Final Logo


Initial concepts


Concept Refinement



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